As a business owner, you already realize the importance of staying in touch with your leads and customers. If your marketing techniques are up to par with modern technology and…
Email marketing is like a good marriage. Every once in a while you have to do something out of the ordinary to keep the spice alive, right? Email mail marketing…
White papers are a great lead generating tool. Research indicates that 82 percent of consumers have downloaded a white paper to research a purchase decision. However, creating a white paper…
“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” John Wanamaker U.S. Merchant and Religious, Civic and Political Leader ”Revenue attribution is the process of…
Many businesses send only eNewsletters and promotional emails… Yet, there are so many other different types of marketing emails that they could be sending – but don't. If you’re looking…
Would you care about an email campaign that is promoting wool sweaters if you live in Phoenix, Arizona? Or, do you want to get an email on an event in…
You’ve just created a stellar email campaign. You spent time crafting the right message, selecting appealing visuals and making sure your call to action stands out. You hit send and…nothing….
It’s no longer enough to just “post a few times a day.” Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take…
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