The worst fear for any event marketer is to plan every detail of an event and when it comes down to the big day, no one shows up. I know, your hands are getting sweaty just reading this. It’s okay! This blog on creative event promotion will help ensure your events are well-attended and attendees […]
The biggest conundrum for a marketer is “where do I get leads?” If only there was one, clear answer to strong lead generation. Well, there is a great blog article exactly on this topic and…you’ve found it! So, don’t despair. Have you heard the phrase “There is no silver bullet in marketing?” I have heard […]
The entire point of your email newsletter is to get people engaged with you and what your company offers. Just writing down that primary goal can help you create more engaging content. Marketers can get get pulled into different directions with the multitude of topics they want to cover, the design and formatting of the […]
Cold Email Marketing Doesn’t Have to Send a Chill Up Your Spine The weather is getting colder and that chill in the air makes a lot of us want to snuggle up and hibernate for the winter. Cold weather can have this effect on us, but sending out cold emails shouldn’t send a chill up […]
The over-arching goal of marketing can easily get overshadowed with the details, the numbers, the never-ending content demands. Still, every once in a while, marketers need to step back and remember the goal of marketing is to produce leads. Not only should your marketing produce leads. Those leads should be warm. In order to get […]
Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing very important to the success of your business. Knowing the nature of email marketing, a few characteristics are a necessity to be successful in your email marketing […]
What does your mother know about your subscriber’s email addresses? Apparently, A LOT! Well, your mother may have said it best: “The way you present yourself says a lot about you.” The way an email address looks can say a lot about you too. As a marketer, it’s important to take notice of email addresses in […]
Would you care about an email campaign that is promoting wool sweaters if you live in Phoenix, Arizona? Or, do you want to get an email on an event in Chicago if you live in Florida? Probably not. The message your sending to subscribers when you send them irrelevant information is, “You’re really not that […]
