Content MarketingSales Funnel Optimization The Best Content for Each Stage of Your Sales Funnel A sales funnel, also sometimes referred to as a purchase or revenue funnel, is a…Jeanne JenningsAugust 29, 2016
Email Response Rates Practical Tips for Improving Your Response Rate | The Response Rate Primer The concept of response rate is pretty easy, and it’s not a difficult metric to…Jeanne JenningsAugust 19, 2016
Marketing Metrics and AnalyticsOnline Marketing Tips Is Your Email Marketing Improving Your Sales Cycle? Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim…Jeanne JenningsJuly 28, 2016
Marketing Metrics and AnalyticsROI Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead? In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was…Jeanne JenningsJune 28, 2016
Marketing Metrics and AnalyticsROI How to Calculate Lead Value|How Much is a Lead Worth to Your Organization? “You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman…Jeanne JenningsJune 22, 2016
Marketing Strategy Why Revenue Attribution Matters and 4 Key Elements to Attribution Modeling “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”…Jeanne JenningsMay 31, 2016