Email marketing has been around for some time now. It’s not the easiest area to tap into, but it is where everyone is spending their time. This makes email marketing…
Five Underutilized Metrics That Truly Gauge Success or Failure While many outside the industry claim that email marketing is dead, those of us inside the industry know that email is…
Imagine having a crystal ball that could tell you everything and anything you wanted to know about your customers. If such a tool existed, you would be able to maximize…
Are you looking for a way to nurture leads, communicate regularly with your customers, increase sales or re-engage lost customers? If any of these common goals are on your to-do…
What does your mother know about your subscriber’s email addresses? Apparently, A LOT! Well, your mother may have said it best: “The way you present yourself says a lot about you.”…
It doesn’t matter what kind of business you run, there’s never enough time or resources in a day to accomplish everything on your marketing to-do list. Attracting and retaining customers…
In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was cited by B2B marketers as their number one challenge. There are many articles out there…
“You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman and Motivational Speaker A prospect, also known as a lead, “is a potential sales contact:…
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