Marketing Metrics and AnalyticsROI Calculating Lead Cost: How Much Does Your Organization Spend to Generate A Lead? In a recent survey, Lead Generation Poses Biggest Challenge for B2Bs, by BtoB Magazine, “generating more leads” was…Jeanne JenningsJune 28, 2016
Marketing Metrics and AnalyticsROI How to Calculate Lead Value|How Much is a Lead Worth to Your Organization? “You are out of business if you don’t have a prospect!” Zig Ziglar Author, Salesman…Jeanne JenningsJune 22, 2016