What if there was a tool to help a business optimize its website and email campaigns? There is. What’s the tool? You’re probably thinking: A/B testing. While A/B testing is…
How do you woo someone you’re interested in? You might start by getting to know each other over coffee, and eventually progress to dinner. Dinner becomes a night on the…
Do you ever notice how marketers are usually a certain breed? They are more personable, persuasive and great communicators. They have a natural tendency to greet you at the office and…
Trees are budding, birds are chirping and there’s a fresh scent in the air. Spring is here. There’s something about this season that makes people want a fresh start, which…
Let's face it, Adele is an a-ma-zing singer, but is she amazing at email? It's debatable, but we think she would be. So, what can Adele teach us about how…
One of the trickiest tasks in business is finding new customers. From marquee signs to direct mail coupons, there are dozens of marketing tactics that businesses deploy to attract customers….
For some reason, I’ve been asked whether email marketing is dead a lot more this past year and it seems like an absurd question to me. What makes the question…
Did you know that drip campaign open rates are about 80% higher than single campaign sends? And, the average click through rate is 3x higher on drip campaigns when compared…
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