Learn to deliver the right message, at the right time to your subscribers
Sending relevant email campaigns – in terms of both content and timing – is critical to driving maximum engagement in both the short and long term from your subscribers and prospects.
Listen to Pinpointe and owner of eFocus Marketing – Kate Barrett– for an informative live webinar that explores keys ways you can really start to understand what your subscribers want, when, and what you need to know to make it happen.
You’ll also walk away with a good understanding of:
- How to use your data and love it
- The customer journey and helping them move seamlessly from one stage to the next
- Using your data to personalize your campaign content to drive increased relevancy
If you are looking to learn how to understand your customers and drive maximum engagement from your email campaigns, view this webinar and review the slides today.
PRESENTER DETAILS
Kate Barrett
Owner, Director & Email Marketing Consultant | eFocus Marketing
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management, and training services to companies around the world.
With a proven track record and over 14 years of experience, Kate’s expertise and passion have helped a large range of companies (including Nissan, Marks & Spencer, Argos, Vision Direct, and QVC among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Kate is a member of the DMA Email Council, regularly speaks at events, and is a lecturer for the IDM and CIM.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is.’
