If we’re talking ROI, email marketing remains top of the pile for ecommerce marketing. If you get it right, for every $1 spent on email marketing, you can expect $44…
One of the most challenges jobs as a marketer is proving ROI for your campaigns. There are a multitude of different methods markers use, but the first step is tracking…
Despite being assumed as a soon-to-be-dead marketing channel, email marketing has continued to be the supreme marketing channel and includes some awesome new email design trends. With technologies like gamification,…
If you’ve followed our blog – you know that top email clients like Gmail and Outlook 2007 and beyond only support about 50% of all html and css. That’s why your well crafted email design that follows otherwise best-practices for website design – just might look.. well, bad. If you're creating HTML emails – then here's a table you'll want to bookmark. Read more…
Adding Video to your Email Campaigns
Embedding video into emails is a hot topic, and there are recent developments that are leading to some limited support for direct playing embedded video in email. The problem is that video in email support isn't universal and unfortunately – probably won't be for some time. We tested video support in various email clients and the final verdict is that only Apple mail supports video in email reasonably well; Gmail supports a preview of youtube videos. You can read about Video support in Gmail here.
Here at Pinpointe, we believe it is important to educate and inform marketers on ways they can be more successful in the industry. One way we do this is through…
Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every…
An email marketing agency is an ideal partner for your email campaigns… Many companies do not have it in their budget for an email marketing manager. If this is the…
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