Interested in email marketing trends? Today’s digital marketers can’t afford to ignore a powerful tool that is email marketing. The channel is far from dead; in fact, it allows marketers…
E-commerce websites aside, businesses often use an email newsletter to share useful content with their audiences. Whether you have lists of subscribers, previous customers or prospects, newsletters are a great…
Is your organization falling short when it comes to effectively managing and integrating new tools into your marketing technology stack? Marketing technology can offer many benefits, but the real value…
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin…
Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to…
A friend of mine is a marketing coordinator at a real estate company. Part of her job is to send out a weekly email update. She calls it “the eblast”….
The most comprehensive guide out there today to finding the best time to send email campaigns. Over 20 email marketing experts share their findings through comprehensive testing. Defining the BEST…
Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do…