This entry applies to anyone who will be outsourcing any of their outbound email sending from servers other than their corporate email servers. You are likely an IT person who…
What is ‘ALT Text’ and why should you care? As most of us have now experienced, many email clients now DISABLE graphics images by default. We haven’t seen specific metrics…
If you send email campaigns long enough, you will run into spam filter issues. As a legitimate email marketer you can still expect 20%+ of your emails to just get…
During each of our Email Marketing Webinars, we get questions about CAN-SPAM regulations, so I thought it would be useful to review the CAN SPAM laws. You will note in…
Clicks can be tracked for both HTML *and* text based emails (and multi-part emails too since that includes both HTML and text). How? Pretty easily. When your email campaign goes…
Click tracking and Link tracking are built in to Pinpointe, so you don’t have to do anything to generate nice campaign reports to show these results, but it helps to…
Our theme for the start of 2009 is – squeeze every bit of performance out of every campaign. The only way to do that is to test, measure, optimize, and…
Of course. Pinpointe supports sending of automatic sequential emails that are triggered when a user subscribes, sent in specific time intervals, eg. After 1 hour, or after 2 days etc….
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