Using the right automated marketing software, you can effectively manage contacts and drip marketing campaigns to ensure clients are getting the follow-up they need to generate sales and maintain interest…
Have you collected heaps of behavioral data related to clients' needs, purchase habits and email activity history? Good. Do you have a partnership with one of the best email marketing automation providers? Great. These are crucial steps to launching a campaign that can strengthen existing relationships and boost customer sales.
Content creation isn't always easy, but it's something you have to master. Putting enough research, time and thought into your messages will pay off big time in terms of subscriber response rates and customer loyalty. So before you pull out your writer's quill (or keyboard), take these tips into account …
Autoresponder campaigns should be the workhorse of your email marketing efforts. Autoresponders are the perfect way to automate email communication streams so you can get more done with less effort. When carried out right – they generate great results and provide added benefits, including brand recognition, stronger relationships with existing clients, a firmer grasp on potential customers and, ultimately, higher sales.
Sadly – many B2B ("Business to Business") marketers aren't fully utilizing email autoresponders. A random sampling of 500 of the 'Inc 5000' businesses shows the following [learn more…]
Autoresponders are like email marketing on autopilot. With the right software and message strategy, autoresponder campaigns (aka 'drip marketing campaigns') can strengthen relationships with existing customers, move prospects along the 'sales education' process and boost the brand's reputation as an expert in the field.
Marketing-Schools.org points out that drip marketing efforts also tend to result in higher sales. There are several types of drip marketing campaigns, and if done right, these efforts give new prospects and current customers exactly what they want or need – whether it's specific details about your products or services or help making the right purchasing decision.
If you're not sure where to start with your first autoresponders, here are three examples of autoresponder sequences to consider.
Online content has grown to take up a larger portion of companies' marketing budgets. A recent Econsultancy and SoDA Digital Marketing Outlook Report found 39 percent of respondents were boosting the percentage of their marketing spending that goes toward digital efforts. Content marketing, an increasingly important aspect of digital, will be a part of that. So how do you make sure you get the most bang for your buck with your content marketing efforts? Here are a few tips to help you succeed.
William Shakespeare once said "Boldness be my friend," and if you're wondering how this relates to email marketing strategies, you may want to take a closer look at how you communicate with your customers prospects and subscribers. A recent Hubspot blog post praised an "automatic opt-out campaign" used by ecommerce company Fab that decided to actually remove customers from its email lists if they hadn't opened the company's messages for a certain period of time.
Pretty bold, huh?
While all companies shouldn't blindly copy Fab's innovative email strategy, here are a few valuable takeaways that will help you improve email response rates
You've diligently designed your HTML email campaign and previewed it in Gmail – only to find that it's completely messed up. Gmail has a handful of quirks that cause your HTML emails to display incorrectly. Here are the most common Gmail coding quirks to avoid (and tips to avoid them). Read on…
Our recent webinar 'Creating Landing Pages that Sell', with industry expert Bob Bly, is jam-packed with nearly an hour of tips and landing page examples. If you're just getting started – here's a short overview of the Anatomy of a Landing Page. Read on
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