If you've been using business to business email marketing software for at least six months, we have good news for you: According to eMarketer, a research and analytics provider, nearly one-third of emails sent in North America during the first quarter of 2013 were opened, representing the highest total rate in years.
The fact email users opened more messages in the first three months of the year – an actual reversal of email open trends, can be attributed to two important factors, eMarketer explained: the growth of mobile and email marketing automation. Let's take a minute to look over the stats. Read-on to get more mobile statistics…