What's the best day to send email campaigns? Ahhh, we've heard this question time and time again so we have gathered the data from over twenty email markting experts and have…
The Best Time to Send Business-to-Business (B2B) vs. B2C Email You should NEVER treat email marketing as a ‘one-size fits all’ effort because it just doesn't’t work! Business-to Business (B2B) email marketers use a…
This is NOT information you can ignore! Mobile email marketing should no longer just be an afterthought, as it will account for 15 to 70% of your email opens, depending on…
Defining The Best Time Of Day To Send Email Campaigns… Do you know when the best time of day to send email is? As a marketer, you need to be…
Good email content is a necessity, but your message as a business marketer is what makes you relevant to your prospects. Having a stellar and creative concept is one thing,…
Content for B2B marketing purposes has to be a lot of things, including remarkable, educational, and valuable. Only then, can you expect to draw in leads and keep those leads engaged. Yeah, it’s a lot of pressure and adding to that pressure are the millions of other businesses trying to do the exact same thing. But, if you follow a certain process to fully optimize your B2B marketing content strategy, you will have a much better chance of coming out ahead. Read on to master the B2B Lead Generation Manifesto that is…CONTENT MARKETING!
Surprising Mobile Email Market Statistics Mobile email market statistics can be quite fascinating (and surprising)… Did you know that there are 91.4 million smartphone users in the U.S. alone?! And of…
Being a consumer has become much more work these days with so many resources at our fingertips. We are expected to do our research, especially if we have a company…
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