Email subject lines are stressful. Get them right, and you’re 80% on your way to a successful campaign. Botch them, and you’re sunk. I used 80% for a reason. David…
It’s the four-letter word of email marketing. Some marketers won’t even say it or write it. The closest they can come is to call it graymail. But spam exists, and…
We email marketers have it pretty good. Our particular kind of marketing generates an insanely great return on investment. According to the 2013 Direct Marketing Association’s Statistical Fact Book, email…
Autoresponders are one of the oldest and most effective Internet marketing tactics. They were around even before Google. And despite being so long in the tooth, autoresponders still work as…
Bob Bly is back, and he has some valuable information about one of content marketing's most powerful secret weapons – copy. When used appropriately, good copy has the power to generate…
The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back memories of crazy-complex CRM software for some people. It can evoke thoughts of endlessly boring meetings…
If anyone ever makes an email marketing horror movie, spam traps should play the monster. In extreme cases, spam traps can slash deliverability rates down from 98% to 25% overnight….
Email is one of the most measurable marketing techniques ever created. We can know just about anything about how a subscriber reacts with our messages through email analytics. But despite…
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