Apple is making strides to protect consumers' privacy, but the changes have marketers on edge.…
Lisa Furgison McEwenJuly 23, 2021
Does your brand send a regular newsletter? Many brands do. Research shows 77% of B2B…
Lisa Furgison McEwenMay 7, 2021
When subscribers open your email, you want them to take instant action. Ideally, if you…
Lisa Furgison McEwenApril 1, 2021
Eighty percent of consumers say they’re more likely to purchase from a brand that provides…
Lisa Furgison McEwenMarch 24, 2021
Subscribers stray. It happens. But, it probably happens more often than you think. Research suggests…
Lisa Furgison McEwenJune 19, 2018
A new data privacy law known as the General Data Protection Regulation (GDPR) went into…
Lisa Furgison McEwenApril 20, 2018
If you send emails, there's a new privacy law you need to know about. The…
Lisa Furgison McEwenMarch 27, 2018
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