It’s been a crazy year for email marketing! We’ve all experienced ups and downs in performance and what works now may not work for the new year! Jay Schwedelson, Founder of SubjectLine.com and CEO of Worldata, delivers an exciting webinar that dives into the ins and outs of email marketing. B2B and B2C marketers alike […]
An email marketing strategy is essential to driving success with your campaigns while providing revenue to your business… Yet, it remains a critical challenge for many email marketers. In this on-demand event, Pinpointe and email expert and author, Jenna Tiffany, provide you with five steps to optimize your email marketing. In this on-demand webinar, Jenna […]
Learn to deliver the right message, at the right time to your subscribers Sending relevant email campaigns – in terms of both content and timing – is critical to driving maximum engagement in both the short and long term from your subscribers and prospects. Listen to Pinpointe and owner of eFocus Marketing – Kate Barrett– […]
From welcome campaigns to milestone and value-based emails, businesses have a variety of automated email campaign options to leverage. Yet, knowing which campaigns are the most effective and when and how to automate them can be challenging. In this on-demand event, Pinpointe and Brand Consultant & Marketing Strategist – Michael Barber, show you must-have automated […]
As the New Year rolls around, it's a good time to start incorporating new email marketing tools into your routine. But, who has time to try and test a bunch of marketing tools? Not to worry. Pinpointe has you covered. We've created a list of 16 email marketing tools that we've vetted and believe are […]
Back to school emails are hot right now! The back to school season is a huge moneymaker for brands everywhere. This year back to school spending is expected to hit $83.6 billion, which is about $687 per household, according to the National Retail Federation. While a majority of parents plan to head to department stores […]
Staying on top of all-things-email-marketing is a challenge, especially for small businesses. Research shows forty-nine percent of small business owners handle their own marketing. Even if you're an experienced email marketer with a team of people at your disposal, studying new trends, reviewing best practices and finding ways to improve ROI is a daily chore. […]
To be a successful marketer, you have to keep your audience engaged. But engaging customers, or interacting with your audience to create an emotional connection with your product or brand, can be a tall order. A recent Gallup poll shows just 40 percent of customers are engaged. Translation? There’s room for improvement in the customer […]
