The words “marketing automation” aren’t music to everyone’s ears. This popular buzzword can bring back…
Pam NeelyJanuary 13, 2015
“37% of the companies using more than three-quarters of their email system’s functionality rated their…
Eryn BranhamNovember 10, 2014
Automated, triggered, sequential email campaigns ('autoresponders and triggers') tailored to known steps on your customers' journey,…
PinpointeMarch 6, 2014
Autoresponder welcome emails are the "bait" that will determine whether you can reel those potential clients you have attracted…
PinpointeNovember 11, 2013
Autoresponder campaigns should be the workhorse of your email marketing efforts. Autoresponders are the perfect way…
PinpointeApril 22, 2013
Autoresponders are like email marketing on autopilot. With the right software and message strategy, autoresponder campaigns (aka 'drip marketing…
PinpointeApril 22, 2013
The 2012 Marketing Channel and Engagement Benchmark Survey found 63% of respondents cited email as…
PinpointeJanuary 19, 2013
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