Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]
From welcome campaigns to milestone and value-based emails, businesses have a variety of automated email campaign options to leverage. Yet, knowing which campaigns are the most effective and when and how to automate them can be challenging. In this on-demand event, Pinpointe and Brand Consultant & Marketing Strategist – Michael Barber, show you must-have automated […]
Ever wondered how many hours you spend each day on managing your social media posts and other marketing content? If you winced in response to that question, clearly, you haven’t embraced marketing automation yet. Marketing automation software is a boon for busy professionals who wish to save time while also amplifying their marketing efforts. According […]
Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like a machine that helps to send […]
Are you looking for a foolproof way to convert more of your prospects into customers? Setting up an effective email autoresponder series can be the ultimate lead magnet for every marketer. Autoresponders are emails you set up and schedule to be sent out at specific times to your subscribed prospects and customers. In most cases, […]
Great email marketing is more than just a newsletter… Or a product email or that survey your CEO asked you to send out. It’s a strategic, well-planned cadence of relevant content that segmented for specific goals. In this on-demand webinar, Pinpointe and Strategic Marketing & Demand Generation Expert – Stephanie Ristow will show you how […]
Online consumers are a fickle bunch. They browse your site, add items to their cart and then – poof – they vanish. American shoppers abandoned a whopping 73% of shopping carts in the first quarter of 2016 alone, and Americans aren't the only offenders. Worldwide, the cart abandonment rate is 74%. That's a lot of revenue left on the table, or […]
Every time you submit your information online, it can be a bit nerve-wracking. What’s to become of your request? Will you receive any confirmation or response? This uncertainty you face yourself is certainly the same type of uncertainty your new subscribers face—particularly if you don’t send a welcome email. Your welcome email can be the […]
